Theme Restaurant: Influence of Atmospheric Factors towards the Customers' Revisit Intention

This study was conducted to identify the theme restaurants' atmospheric factors and to determine the most important factor that influences the customers' revisit intention at Kuantan, Pahang. The 200 questionnaires had been distributed using the convenience sampling method, however, only 196 questionnaires returned were valid to be analyzed. The finding showed that restaurant cleanliness is the most influential factor according to respondents' monthly income as referred to the highest mean value. The study perhaps could help the restaurants and outlet retailers in training and make aware of their employees about these variables, as well as management, strategies, and objectives.