Guest Editors' Introduction: Smart Interaction with Consumers: From Co-Creation to Smart Partnership

被引:6
|
作者
Pantano, Eleonora [1 ]
Priporas, Constantinos-Vasilios [1 ]
Baier, Daniel [2 ]
机构
[1] Middlesex Univ London, Mkt, London, England
[2] Univ Bayreuth, Innovat & Dialogue Mkt, Bayreuth, Germany
关键词
AUGMENTED REALITY; RETAIL; PERSPECTIVE; TECHNOLOGY; EXPERIENCE; INNOVATION;
D O I
10.1080/10864415.2016.1355636
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:449 / 453
页数:5
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