An evolutionary analysis of buyer insurance and seller reputation in online markets

被引：17
|
作者：
Gueth, Werner
Mengel, Friederike
Ockenfels, Axel
机构：
[1] Max Planck Inst Econ, D-07745 Jena, Germany
[2] Univ Alicante, Dept Fundamentos Anal Econ, E-03080 Alicante, Spain
[3] Univ Cologne, Dept Econ, D-50923 Cologne, Germany
来源：
THEORY AND DECISION | 2007年 / 63卷 / 03期
关键词：
Trust; online markets; eBay; reputation mechanism; moral hazard; evolutionary game theory;
D O I：
10.1007/s11238-007-9035-5
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Applying an evolutionary framework, we investigate how a reputation mechanism and a buyer insurance (as used on Internet market platforms such as eBay) interact to promote trustworthiness and trust in markets with moral hazard problems. Our analysis suggests that the costs involved in giving reliable feedback determine the gains from trade that can be obtained in equilibrium. Buyer insurance, on the other hand, can affect the trading dynamics and equilibrium selection. We find that, under reasonable conditions, buyer insurance crowds out trust, and trustworthiness.
引用
收藏
页码：265 / 282
页数：18
相关论文
共 50 条
  • [21] Macroscopic properties of buyer-seller networks in online marketplaces
    Bracci, Alberto
    Boehnke, Joern
    ElBahrawy, Abeer
    Perra, Nicola
    Teytelboym, Alexander
    Baronchelli, Andrea
    PNAS NEXUS, 2022, 1 (04):
  • [22] Buyer seller relationships in the UK insurance market: Is this the key competitive advantage?
    Harjit Sekhon
    Carolyn Kennington
    Journal of Financial Services Marketing, 2001, 5 (3) : 207 - 214
  • [23] Reputation, certification, warranties, and information as remedies for seller-buyer information asymmetries: Lessons from the online comic book market
    Dewally, M
    Ederington, L
    JOURNAL OF BUSINESS, 2006, 79 (02): : 693 - 729
  • [24] Buyer-seller negotiation in consumer markets: an intention congruence approach
    Shehryar, Omar
    JOURNAL OF CONSUMER MARKETING, 2023, 40 (07) : 801 - 814
  • [25] The structure of knowledge and seller-buyer networks in markets for emergent technologies
    Darr, A
    Talmud, I
    ORGANIZATION STUDIES, 2003, 24 (03) : 443 - 461
  • [26] Towards an empirically based taxonomy of buyer–seller relations in business markets
    Charles Wong
    Ian F. Wilkinson
    Louise Young
    Journal of the Academy of Marketing Science, 2010, 38 : 720 - 737
  • [27] Information and Efficiency in Thin Buyer–Seller Markets over Random Networks
    Michiel van de Leur
    Computational Economics, 2018, 51 : 1069 - 1095
  • [28] Building and sustaining buyer-seller relationships in mature industrial markets
    Narayandas, D
    Rangan, VK
    JOURNAL OF MARKETING, 2004, 68 (03) : 63 - 77
  • [29] Warranty, Seller Reputation, and Buyer Experience: Evidence From EBAY Used Car Auctions
    Che, Xiaogang
    Katayama, Hajime
    Lee, Peter
    Shi, Nan
    JOURNAL OF INDUSTRIAL ECONOMICS, 2019, 67 (3-4): : 593 - 627
  • [30] Reputation System based on Seller-Buyer Closeness Degree for E-commerce
    Dharmaadi, I. Putu Arya
    Suhardi
    Hidayat, Fadhil
    Nugraha, I. G. B. Baskara
    Supangkat, Suhono H.
    2014 INTERNATIONAL CONFERENCE ON ICT FOR SMART SOCIETY (ICISS), 2014, : 226 - 231
12345