Research on Brand Value Evaluation Methods of Bank Enterprises

被引：0

作者：

Cai Huali ^{[1
]}

Wu Fang ^{[1
]}

Kang Jian ^{[1
]}

Duan Qi ^{[1
]}

Jiang Yawei ^{[1
]}

机构：

[1] China Natl Inst Standardizat, Beijing, Peoples R China

来源：

PROCEEDINGS OF THE 2016 INTERNATIONAL CONFERENCE ON COMPUTER SCIENCE AND ELECTRONIC TECHNOLOGY | 2016年 / 48卷

关键词：

brand value evaluation; bank enterprises; Multi-cycle Excess Earnings Method;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

Brand value evaluation is a very important work in every country such as BrandZ. There are three perspectives, namely financial affairs, brand based market power and consumers. We make a comparison of the three perspectives. We put forward the Multi-cycle Excess Earnings Method and make a clear description. At last, we use the method in the bank enterprises.

引用

页码：331 / 333

页数：3

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