A Research on Brand Construction of Network Marketing of Small and Medium-sized Enterprises

被引：0

作者：

Song, Lin ^{[1
]}

机构：

[1] Univ Jinan, Sch Management, Jinan, Shandong, Peoples R China

来源：

PSYCHOLOGY, MANAGEMENT AND SOCIAL SCIENCE | 2013年 / 17卷

关键词：

Small and medium-sized enterprises; network marketing brand construction;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Small-Medium Enterprises (simply for SME) Plays an important role in Chinese economic development. With the outbreak of the global financial crisis, Facing to the rising network marketing and tendency of severely brand competition, the environment for domestic enterprise is worsening and the competition is increasing, Small-Medium Enterprises have to establish brand by choosing correct network marketing strategies, if they want to have a sustainable development and have a boost in the 21 St century..

引用

页码：428 / 432

页数：5