Moral Leadership in the 2016 US Presidential Election

Voters commonly revise their political beliefs to align with the political leaders with whom they strongly identify, suggesting voters lack a coherent ideological structure causally prior to their political loyalties. Alternatively, voters may organize their preferences around nonideological concepts or values, such as moral belief. Using a four-wave panel study during the 2016 election, we examine the relationship between voters' own moral foundations and their perceptions of the candidates' moral beliefs. We observed a bidirectional relationship among Republicans, who revised both their own moral beliefs and their perceptions of Donald Trump to reduce incongruities. In contrast, Democrats revised their perceptions of Hillary Clinton to align with their own moral beliefs. Importantly, consistency between voters' and political candidates' moral beliefs was more common among partisans and led to polarized evaluations of the two candidates on Election Day.