STRATEGIC ENTREPRENEURIAL POSTURE, ENTREPRENEURIAL ORIENTATION AND FIRM PERFORMANCE RELATIONSHIP IN FAMILY BUSINESSES

Many researchers have emphasized that companies should give importance to strategic posture in order to provide competitive advantage. In this study, the relationship between strategic entrepreneurial posture, entrepreneurial orientation and firm performance is investigated in family and non-family businesses. The research has been carried out on 695 senior managers from 235 Turkish manufacturing firms. The collected data were analysed in the SPSS program. It was provided to test the hypotheses designed for the purpose of the research by subjecting the research data to reliability, factor, correlation and regression analyses. As a result of the regression analyses, it was found that there are relationships between strategic entrepreneurial posture, entrepreneurial orientation and firm performance. Another point this study focused is the differences between the companies, which are family businesses and non-family businesses. According to the analyses, these relationships are different for family and non-family firms. The most striking result to emerge from data is that market performance mediates the relationship between strategic entrepreneurial posture and financial performance. (C) 2019 Published by Future Academy www.FutureAcademy.org .UK