Entrepreneurial Orientation and Firm Performance: Is Learning Orientation a Mediating Variable?

In recent years, more and more strategic management scholars have done research in the relationship between entrepreneurial orientation and frim performance. However, few research focused how entrepreneurial orientation be conversed to performance. Therefore this paper integrates entrepreurial orientation theory and learning orientation theory, constructs a mediating model and put forward the hypothesis that learning orientation mediates the relationship between entrepreneurial orientation and performance. Based on 132 questionnaires from pearl river delta, we test the hypothesis by regression analysis. Results show that proactiveness, innovativeness and risk taking are all positively relationed to firm performance. Learning orientation mediates the relationship between proactiveness and innovativeness and firm performance and partially mediates the relationship between risk taking and firm performance.