The Influence of Attitude, Subjective Norm, Perceived Behavior Control on Purchase Intention - A Study of Green Restaurants in Taiwan

被引：0
|
作者：
Hsieh, Hsiying [1 ]
机构：
[1] Far East Univ, Dept Food & Beverage, 49 Zhonghua Rd, Tainan 74448, Taiwan
来源：
PROCEEDINGS OF THE 2020 INTERNATIONAL CONFERENCE ON ARTIFICIAL LIFE AND ROBOTICS (ICAROB2020) | 2020年
关键词：
green restaurant; attitude; subjective norm; perceived behavioral control; purchase intention; theory of planned behavior;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Green food is widely promoted for personal health and environmental benefits. Thus, decision making on the consumers' purchase intention of green restaurants is a critical issue. The purpose aims to understand how attitude, subjective norm and perceived behavioral control influence purchase intentions of green restaurant. The questionnaire surveys were conducted to customers of green restaurants in Taiwan. Based on the finding, attitude, subjective norm and perceived behavioral control were significantly affect purchase intention. Implication and suggestion are then discussed.
引用
下载
收藏
页码：367 / 369
页数：3
相关论文
共 50 条
  • [1] Online Shopping: The Influence of Attitude, Subjective Norm and Perceived Behavioral Control on Purchase Intention
    Noor, Norlina Mohamed
    Noranee, Shereen
    Zakaria, Muhammad Fared
    Unin, Norseha
    Suaee, Mohamad Atheef Hannan M.
    2020 6TH INTERNATIONAL CONFERENCE ON E-BUSINESS AND APPLICATIONS (ICEBA 2020), 2020, : 33 - 36
  • [2] The Influence of Attitude, Control on Availability, Subjective Norm and Green Trust on Young Vietnamese Consumers' Organic Cosmetic Purchase Intention
    Thi Hong Nguyen
    Thi Minh Nga Phan
    Thi Thuy Phuong Le
    PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON FINANCE AND ECONOMICS (ICFE 2017), 2017, : 552 - 572
  • [3] Threshold assessment of attitude, subjective norm, and perceived behavioral control for predicting exercise intention and behavior
    Rhodes, RE
    Courneya, KS
    PSYCHOLOGY OF SPORT AND EXERCISE, 2005, 6 (03) : 349 - 361
  • [4] The Effects of Subjective Norm, Behavior Attitude and Perceived Behavior Control of Canoe Pole Players towards Their Behavior Intention
    Chiou, Lang-Roy
    Wang, May-Zi
    2013 FOURTH INTERNATIONAL CONFERENCE ON EDUCATION AND SPORTS EDUCATION (ESE 2013), PT III, 2013, 13 : 646 - 651
  • [5] Unveiling ways to reach organic purchase: Green perceived value, perceived knowledge, attitude, subjective norm, and trust
    Roh, Taewoo
    Seok, Junhee
    Kim, Yaeri
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2022, 67
  • [6] ATTITUDE, SOCIAL INFLUENCE, PERSONAL NORM, AND INTENTION INTERACTIONS AS RELATED TO BRAND PURCHASE BEHAVIOR
    BONFIELD, EH
    JOURNAL OF MARKETING RESEARCH, 1974, 11 (04) : 379 - 389
  • [7] The relationship of attitude, subjective norm, perceived behavioral control, and perceived threat on mammorgraphy behavior.
    Steele, S
    ONCOLOGY NURSING FORUM, 2005, 32 (01) : 200 - 201
  • [8] Effect of Environmental Concern, Green Perceived Value on Young Customers' Green Purchase Intention: The mediating Roles of Attitude toward Green Products and Perceived Behavior Control
    Dinh Van Hoang
    Le Thanh Tung
    SCIENTIFIC PAPERS OF THE UNIVERSITY OF PARDUBICE-SERIES D-FACULTY OF ECONOMICS AND ADMINISTRATION, 2024, 32 (01):
  • [9] Mechanism of attitude, subjective norms, and perceived behavioral control influence the green development behavior of construction enterprises
    Li, Xingwei
    Dai, Jiachi
    Zhu, Xiaowen
    Li, Jingru
    He, Jinrong
    Huang, Yicheng
    Liu, Xiang
    Shen, Qiong
    HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS, 2023, 10 (01):
  • [10] Mechanism of attitude, subjective norms, and perceived behavioral control influence the green development behavior of construction enterprises
    Xingwei Li
    Jiachi Dai
    Xiaowen Zhu
    Jingru Li
    Jinrong He
    Yicheng Huang
    Xiang Liu
    Qiong Shen
    Humanities and Social Sciences Communications, 10
12345