The Influence of Attitude, Subjective Norm, Perceived Behavior Control on Purchase Intention - A Study of Green Restaurants in Taiwan

被引：0

作者：

Hsieh, Hsiying ^{[1
]}

机构：

[1] Far East Univ, Dept Food & Beverage, 49 Zhonghua Rd, Tainan 74448, Taiwan

来源：

PROCEEDINGS OF THE 2020 INTERNATIONAL CONFERENCE ON ARTIFICIAL LIFE AND ROBOTICS (ICAROB2020) | 2020年

关键词：

green restaurant; attitude; subjective norm; perceived behavioral control; purchase intention; theory of planned behavior;

D O I：

暂无

中图分类号：

TP18 [人工智能理论];

学科分类号：

081104 ; 0812 ; 0835 ; 1405 ;

摘要：

Green food is widely promoted for personal health and environmental benefits. Thus, decision making on the consumers' purchase intention of green restaurants is a critical issue. The purpose aims to understand how attitude, subjective norm and perceived behavioral control influence purchase intentions of green restaurant. The questionnaire surveys were conducted to customers of green restaurants in Taiwan. Based on the finding, attitude, subjective norm and perceived behavioral control were significantly affect purchase intention. Implication and suggestion are then discussed.

引用

下载

页码：367 / 369

页数：3

共 50 条

[41] Influence of Customer Perceived Values on Organic Food Consumption Behaviour: Mediating Role of Green Purchase Intention
Kamboj, Kavita
Kishor, Nawal
FIIB BUSINESS REVIEW, 2022,
[42] Environmental concern, perceived marketplace influence and green purchase behavior: the moderation role of perceived environmental responsibility
Hoang, Dinh Van
Tung, Le Thanh
INTERNATIONAL JOURNAL OF SOCIOLOGY AND SOCIAL POLICY, 2024, 44 (11/12) : 1024 - 1039
[43] Perceived determinants for modifying littering behavior - a study testing the influence of perceived behavioral control, environmental factors and intention
Kaur, Ranjit
Singh, Jagwinder
SOCIAL RESPONSIBILITY JOURNAL, 2023, 19 (07) : 1348 - 1363
[44] Purchase Intention for Green Cars Among Chinese Millennials: Merging the Value-Attitude-Behavior Theory and Theory of Planned Behavior
Wang, Lei
Zhang, Qi
Wong, Philip Pong Weng
FRONTIERS IN PSYCHOLOGY, 2022, 13
[45] The role of attitude, subjective norm, and perceived behavioral control (PBC) of mothers on teaching toothbrushing to preschool children - based on the Theory of Planned Behavior: a cross-sectional study
Setijanto, R. Darmawan
Bramantoro, Taufan
Palupi, Retno
Hanani, Atika
FAMILY MEDICINE AND PRIMARY CARE REVIEW, 2019, 21 (01): : 53 - 57
[46] Investigating multiple components of attitude, subjective norm, and perceived control: An examination of the theory of planned behaviour in the exercise domain
Rhodes, RE
Courneya, KS
BRITISH JOURNAL OF SOCIAL PSYCHOLOGY, 2003, 42 : 129 - 146
[47] Attitude, subjective norm and perceived behavioural control as predictors of women's intentions to take hormone replacement therapy
Quine, L
Rubin, R
BRITISH JOURNAL OF HEALTH PSYCHOLOGY, 1997, 2 : 199 - 216
[48] The HOT (Healthy Outcome for Teens) project. Using a web-based medium to influence attitude, subjective norm, perceived behavioral control and-intention for obesity and type 2 diabetes prevention
Muzaffar, Henna
Chapman-Novakofski, Karen
Castelli, Dada M.
Scherer, Jane A.
APPETITE, 2014, 72 : 82 - 89
[49] Personal Attitude, Subjective Norm, and Perceived Behavioral Control: Differentiating Factors of Entrepreneurial Intention of High School Students who are Joining and not Joining the Entrepreneurship Education in an International School
Turra, Gracia M. S.
Melinda, Tina
7TH INTERNATIONAL CONFERENCE ON ENTREPRENEURSHIP (7TH ICOEN), 2021, : 366 - 377
[50] Competitive Testing of Health Behavior Theories: How Do Benefits, Barriers, Subjective Norm, and Intention Influence Mammography Behavior?
Murphy, Caitlin C.
Vernon, Sally W.
Diamond, Pamela M.
Tiro, Jasmin A.
ANNALS OF BEHAVIORAL MEDICINE, 2014, 47 (01) : 120 - 129

← 1 2 3 4 5 →