ATTITUDE, SOCIAL INFLUENCE, PERSONAL NORM, AND INTENTION INTERACTIONS AS RELATED TO BRAND PURCHASE BEHAVIOR

被引：66

作者：

BONFIELD, EH ^{[1
]}

机构：

[1] UNIV ALABAMA,TUSCALOOSA,AL 35486

来源：

JOURNAL OF MARKETING RESEARCH | 1974年 / 11卷 / 04期

关键词：

D O I：

10.2307/3151284

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：379 / 389

页数：11

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