Modeling the effects of digital transformation in Indian manufacturing industry

Digital transformation has become the new norm and is perceived as an important component to transform the firms' businesses. It has revolutionized the way in which firms conduct their businesses. However, the literature has not widely examined the holistic impact of key antecedents of digital transformation on manufacturing firm performance. The study aims to identify the antecedents of digital transformation and demonstrates the mediating role of digital transformation on firm performance. Using PLS-SEM modeling reveals that there is a considerable impact of competitive pressure, organizational mindfulness, IT readiness, and strategic alignment on digital transformation. Also, digital transformation mediates the effects of the antecedents on the performance of the firm. The practitioners and firms would be motivated to seize the digital transformation advantages as an opportunity to improve firm performance.