THE EFFECT OF DIGITAL TRANSFORMATION ON BUSINESS MODEL CANVAS OF SMEs FROM THE MANUFACTURING INDUSTRY

被引：1

作者：

Tesarova, Mariana ^{[1
]}

Bednarova, Marketa ^{[1
]}

Simberova, Iveta ^{[1
]}

机构：

[1] Brno Univ Technol, Inst Management, Fac Business & Management, Kolejni 2906-4, Brno 61200, Czech Republic

来源：

12TH INTERNATIONAL SCIENTIFIC CONFERENCE BUSINESS AND MANAGEMENT 2022 | 2022年

关键词：

digital transformation; Business models; Business Model Canvas; SME; manufacturing industry;

D O I：

10.3846/bm.2022.835

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The main aim of this paper is to analyze the effect of digital transformation on Business models (BMs) of small and medium sized enterprises (SMEs) operating in the manufacturing industry. Pre-pandemic and current state of digital transformation of SME's BMs is analyzed, using Business Model Canvas (BM Canvas). Survey conducted with eighteen SMEs serves as the base for the analysis, putting emphasis on SMEs BMs development and changes that happened after COVID-19 outbreak. Specifically, how each building block reacted to digital transformation. Findings show that changes in the building blocks are not proportional, with each building block achieving different percentual change of digital transformation, whereas the importance of specific blocks varies in the eyes of companies' management.

引用

页码：609 / 617

页数：9

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