Culture marketing strategies of automobile enterprises

被引：0
|
作者：
Tong Zewang [1 ]
Feng Yi [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT | 2006年
关键词：
auto enterprises; culture marketing; strategy choices;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
On the basis of the definitions of the culture and culture marketing, four strategies of culture marketing of auto enterprises are provided after analyzing the constitution of the culture marketing.
引用
收藏
页码：317 / 319
页数：3
相关论文
共 50 条
  • [41] Nobrow: The culture of marketing - The marketing of culture
    Walker, R
    FORTUNE, 2000, 141 (04) : 308 - 308
  • [42] Nobrow: The culture of marketing, the marketing of culture
    Star, A
    NEW YORK TIMES BOOK REVIEW, 2000, : 16 - 17
  • [43] Nobrow - The culture of marketing and the marketing of culture
    Heller, Z
    TLS-THE TIMES LITERARY SUPPLEMENT, 2000, (5075): : 11 - 11
  • [44] Marketing and social enterprises: implications for social marketing
    Mitchell, Alex
    Madill, Judith
    Chreim, Samia
    JOURNAL OF SOCIAL MARKETING, 2015, 5 (04) : 285 - 306
  • [45] On the Marketing Mode of Agility in the Marketing Management of Enterprises
    Zhang, Guosheng
    2013 3RD INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2013), 2013, 27 : 411 - 414
  • [46] Calculation of the Tax Burden for an Automobile Enterprises
    Ryzhova, A.
    Shirokorad, O.
    Arkhipov, S.
    PROCEEDINGS OF THE INTERNATIONAL SCIENTIFIC CONFERENCE - FAR EAST CON (ISCFEC 2020), 2020, 128 : 2297 - 2305
  • [47] THE MARKETING STRATEGIES OF POLISH LIGHT INDUSTRY ENTERPRISES ON THE EUROPEAN UNION MARKET: STANDARDIZATION AND ADAPTATION
    Sznajder, Andrzej
    Witek-Hajduk, Marzanna Katarzyna
    GOSPODARKA NARODOWA, 2009, (04): : 25 - 54
  • [48] Interactions between animal enterprises and marketing strategies shape organic multispecies farming systems
    Marc Benoit
    Guillaume Martin
    Lucille Steinmetz
    Dephne Ulukan
    Gun Bernes
    Christopher Brock
    Anne De La Foye
    Myriam Grillot
    Marie-Angelina Magne
    Tabea Meischner
    Marie Moerman
    Leonardo Monteiro
    Bernadette Oehen
    David Parsons
    Riccardo Primi
    Lisa Schanz
    Christoph Winckler
    Bertrand Dumont
    Agronomy for Sustainable Development, 2023, 43
  • [49] Interactions between animal enterprises and marketing strategies shape organic multispecies farming systems
    Benoit, Marc
    Martin, Guillaume
    Steinmetz, Lucille
    Ulukan, Dephne
    Bernes, Gun
    Brock, Christopher
    de la Foye, Anne
    Grillot, Myriam
    Magne, Marie-Angelina
    Meischner, Tabea
    Moerman, Marie
    Monteiro, Leonardo
    Oehen, Bernadette
    Parsons, David
    Primi, Riccardo
    Schanz, Lisa
    Winckler, Christoph
    Dumont, Bertrand
    AGRONOMY FOR SUSTAINABLE DEVELOPMENT, 2023, 43 (06)
  • [50] Characteristics of Women's Consumers Behavior and Strategies of Enterprises Marketing Based on the New Media
    Ren, Daowen
    Wu, Haiyan
    Liu, Xuejun
    Lv, Jiaying
    PROCEEDINGS OF THE THIRD INTERNATIONAL CONFERENCE ON ECONOMIC AND BUSINESS MANAGEMENT (FEBM 2018), 2018, 56 : 95 - 98
12345