Culture marketing strategies of automobile enterprises

被引：0
|
作者：
Tong Zewang [1 ]
Feng Yi [1 ]
机构：
[1] Wuhan Univ Technol, Sch Management, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 1ST INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT | 2006年
关键词：
auto enterprises; culture marketing; strategy choices;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
On the basis of the definitions of the culture and culture marketing, four strategies of culture marketing of auto enterprises are provided after analyzing the constitution of the culture marketing.
引用
收藏
页码：317 / 319
页数：3
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