Effective advertising: Understanding when, how, and why advertising works.

被引：0

|

作者：

Olsgaard, JN ^{[1
]}

机构：

[1] Univ S Carolina, Sch Lib & Informat Sci, Columbia, SC 29206 USA

来源：

LIBRARY & INFORMATION SCIENCE RESEARCH | 2005年 / 27卷 / 04期

关键词：

D O I：

10.1016/j.lisr.2005.08.012

中图分类号：

G25 [图书馆学、图书馆事业]; G35 [情报学、情报工作];

学科分类号：

1205 ; 120501 ;

摘要：

引用

收藏

页码：541 / 542

页数：2

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