EFFECTIVE ADVERTISING AND PROFITABLE ADVERTISING

被引：0
|
作者：
PHELIZON, JF
机构：
来源：
REVUE ECONOMIQUE | 1975年 / 26卷 / 01期
关键词：
D O I：
10.2307/3500738
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：111 / 122
页数：12
相关论文
共 50 条
  • [1] PROFITABLE RETAIL ADVERTISING
    Dill, W. A.
    [J]. JOURNALISM QUARTERLY, 1930, 7 (02): : 181 - 182
  • [2] PROFITABLE RETAIL ADVERTISING
    Kroeger, Arthur
    [J]. JOURNAL OF MARKETING, 1952, 16 (03): : 380 - 381
  • [3] WHAT MAKES ADVERTISING PROFITABLE
    ADAMS, WJ
    YELLEN, JL
    [J]. ECONOMIC JOURNAL, 1977, 87 (347): : 427 - 449
  • [4] PROFITABLE NEWSPAPER ADVERTISING - ARNOLD,EC
    HICKS, RL
    [J]. JOURNALISM QUARTERLY, 1960, 37 (03): : 452 - 452
  • [5] Effective Advertising
    Hovde, Howard T.
    [J]. ANNALS OF THE AMERICAN ACADEMY OF POLITICAL AND SOCIAL SCIENCE, 1941, 218 : 235 - 235
  • [6] EFFECTIVE ADVERTISING
    Marvin, Kenneth R.
    [J]. JOURNALISM QUARTERLY, 1941, 18 (04): : 401 - 402
  • [7] EFFECTIVE ADVERTISING
    Sandage, C. H.
    [J]. JOURNAL OF MARKETING, 1942, 6 (04): : 409 - 410
  • [8] EFFECTIVE ADVERTISING
    Hoffman, L. E.
    [J]. JOURNAL OF MARKETING, 1949, 14 (01): : 118 - 119
  • [9] A MAP for effective advertising: the metaphoric advertising processing model
    Dehay E.K.
    Landwehr J.R.
    [J]. AMS Review, 2019, 9 (3-4) : 289 - 303
  • [10] Comparisons and advertising: the route from comparisons to effective advertising
    Chien-Huang Lin
    Chia-Ching Tsai
    [J]. Journal of Business and Psychology, 2006, 21 : 23 - 44
12345