WHAT MAKES ADVERTISING PROFITABLE

被引：11
|
作者：
ADAMS, WJ
YELLEN, JL
机构：
[1] UNIV MICHIGAN,ANN ARBOR,MI 48104
[2] BOARD GOVERNORS FED RESERVE SYST,WASHINGTON,DC
来源：
ECONOMIC JOURNAL | 1977年 / 87卷 / 347期
关键词：
D O I：
10.2307/2231552
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：427 / 449
页数：23
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