The current policy of European public service broadcasters (PSBs) of acquiring expensive sports rights does not correspond with welfare economic principles. The Listed Events regulation prevents sports events of major importance for society from migrating to pay-TV broadcasters. Handing over expensive sports programs to commercial rivals will release resources that can be used on other activities, including programs that have characteristics of externalities and merit goods. Such a policy has been adopted by Australian PSBs.
机构:
Nanjing Normal Univ, Sport Sci Coll, Nanjing 210046, Jiangsu, Peoples R ChinaNanjing Normal Univ, Sport Sci Coll, Nanjing 210046, Jiangsu, Peoples R China
Yan, Tao
PROCEEDINGS OF THE 2010 INTERNATIONAL SYMPOSIUM ON CHILDREN AND YOUTH FITNESS AND HEALTH, VOL 2,
2010,
: 165
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168
机构:
Univ A Coruna, Dept Business, La Coruna, SpainUniv Vigo, Dept Audiovisual Commun & Advertising, Xunta Galicia, Vigo, Spain
Martinez-Fernandez, Valentin-Alejandro
Campos-Freire, Francisco
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机构:
Univ Santiago de Compostela, Dept Commun Sci, Journalism, Santiago De Compostela, SpainUniv Vigo, Dept Audiovisual Commun & Advertising, Xunta Galicia, Vigo, Spain