The prediction and dynamic management of the customer relationship in E-commerce business

被引：0
|
作者：
Duan Nannan [1 ]
Li Zhuoqun [1 ]
机构：
[1] EastChina Jiaotong Univ, Sch Informat, Nanchang 330013, Peoples R China
来源：
NINTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III | 2010年
关键词：
customer relationship management; customer stage division; Markov Chains; SEGMENTATION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
A new customer relationship phasing method is improved and innovated based on the traditional one-RFM. Meanwhile, Markov Chains is employed to set up a customer ralationship model in order to predict and manage the customer in the business. The model is demonstrated using real sales data of a E-commerce company.
引用
收藏
页码：68 / 73
页数：6
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