Research on Strategies for the Development of National Orchid Culture Industry Based on PEST Analysis

The 13th Five-Year Plan put forward to expand new space for development. The new space for development can cultivate new impetuses for development, and in turn the new impetuses for development can expand new space for development. It can support the optimization and upgrading of traditional industries. It is one way to optimize and upgrade the traditional industry by the development of the national orchid culture industry. In addition, the national orchid culture of Zhoushan, an island city of Zhejiang, is rich, and the orchid industry needs to be developed. It quite meets propose to expand new space for development. According to the development status of national and foreign culture industry, takes the New District of coastal Zhoushan Islands as an example to discuss the development obstacles of our national orchid culture industry. Uses the analysis method of PEST, and by analyzing political factors, economic factors, social-cultural factors and technological factors, the author deeply analyzed the development strategies of our orchid culture industry. Strengthens the spread of our national culture, creates our national orchid culture brands, dig the cultural communication value of our national orchid to make sales not only limited to the simple exchange of equivalence, help consumers explore the cultural value contained in it further, forming a far-reaching impact.