The Strategies Analysis of the Development of Nanyang's Sports Culture Industry based on SWOT in the Context of Holding the 7th National Games

被引：0

作者：

Cai Zumin ^{[1
]}

机构：

[1] Nanyang Normal Univ, Sch Civil Engn & Architecture, Nanyang 473061, Peoples R China

来源：

PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2010年

关键词：

National Games of Peasants; Sports culture industry; SWOT analysis; Creative study;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Sports culture is a sort of soft power. It not only is a token of judging a country's comprehensive competitiveness, but becomes a kind of productivity of value and property. Sports culture industry can provide more and more cultural products for the public, and also can fulfill people's increasingly spiritual needs. Nanyang's sports culture industry has developed very fast in these years and will meet a grand opportunity, for the 7(th) National Games of Peasants will be held in Nanyang, 2012. Based on the current situation of the development of Nanyang's sports culture industry, this paper adopts SWOT method to analyze the advantages, disadvantages, opportunities and challenges of the industry in the context of holding the National Game, then some new strategies for better planning and management are put forward by carefully studying its developing strategies so as to fulfill its sustainable development.

引用

页码：384 / 388

页数：5

共 22 条

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