Best performance in the practice

Background A sophisticated brand and quality management helps practices to enthuse customers and strengthens the commitment of employees-especially in these times of digital revolution. Objective How can excellent quality management be established in the practice? Methods The Federal Joint Committee (Gemeinsamer Bundesausschuss, G-BA) guidelines, the ISO 9004 maturity model, and the Alchimedus (R) method (including its integral potential analysis) are presented. Results By conducting the potential analysis, you can work out your individual strengths and potentials and subsequently improve your quality management by starting a continual improvement process. Conclusions Only those who can think digitally and holistically will survive future competition. Quality management as a holistic company management strategy can help you to achieve your goals.