Electronic Word of Mouth (eWOM): An Exploratory Literature Review

被引：0

作者：

Derakhti, Arman ^{[1
]}

Ramirez-Correa, Patricio ^{[1
]}

Javier Rondan-Cataluna, F. ^{[2
]}

Alfaro-Perez, Jorge ^{[1
]}

机构：

[1] Univ Catolica Norte, Sch Engn, Coquimbo, Chile

[2] Univ Seville, Dept Business Management & Mkt, Seville, Spain

来源：

EDUCATION EXCELLENCE AND INNOVATION MANAGEMENT: A 2025 VISION TO SUSTAIN ECONOMIC DEVELOPMENT DURING GLOBAL CHALLENGES | 2020年

关键词：

eWOM; Research; Latent Semantic Analysis; ONLINE REVIEWS; IMPACT;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

With the advent of the Internet and especially social media, electronic word of mouth (eWOM) plays an influential role in person-to-person marketing. In this context, this article aims to provide an overview of the current state of eWOM research. Accordingly, we selected 1,033 academic articles from the database Scopus. Next, a latent semantic analysis was applied. The results allow distinguishing three areas of research, labeled as brand image, hospitality/tourism, and product evaluation.

引用

页码：2818 / 2821

页数：4

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