Electronic Word of Mouth

被引：15
|
作者：
Lis, Bettina [1 ]
Nessler, Christian [1 ]
机构：
[1] Johannes Gutenberg Univ Mainz, D-55128 Mainz, Germany
来源：
BUSINESS & INFORMATION SYSTEMS ENGINEERING | 2014年 / 6卷 / 01期
关键词：
Social Network; Product Review; Viral Marketing; Social Commerce; Dissatisfied Customer;
D O I：
10.1007/s12599-013-0306-0
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
[No abstract available]
引用
收藏
页码：63 / 65
页数：3
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