A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

被引：178
|
作者：
Huete-Alcocer, Nuria [1 ,2 ,3 ]
机构：
[1] Univ Castilla La Mancha, Econ Espanola & Int Inst, Albacete, Spain
[2] Univ Castilla La Mancha, Econometria & Hist Inst, Albacete, Spain
[3] Univ Castilla La Mancha, Inst Econ, Albacete, Spain
来源：
FRONTIERS IN PSYCHOLOGY | 2017年 / 8卷
关键词：
businesses; consumers; WOM; eWOM; communication; MODERATING ROLE; SOURCE CREDIBILITY; ONLINE; IMPACT; EWOM; COMMUNICATION; SATISFACTION; COMMUNITIES; PLATFORMS; WEBSITE;
D O I：
10.3389/fpsyg.2017.01256
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
The rise and spread of the Internet has led to the emergence of a new form of word of mouth (WOM): electronic word of mouth (eWOM), considered one of the most influential informal media among consumers, businesses, and the population at large. Drawing on these ideas, this paper reviews the relevant literature, analyzing the impact of traditional WOM and eWOM in the field of consumer behavior and highlighting the main differences between the two types of recommendations, with a view to contributing to a better understanding of the potential of both.
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页数：4
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