The Researches on Online Marketing in Private Enterprise

被引：0

作者：

Qi Qingzhu ^{[1
]}

Liu Yiping ^{[1
]}

机构：

[1] Tianjin Polytech Univ, Sch Business, Tianjin 300160, Peoples R China

来源：

MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2010年

关键词：

Private enterprise; On-line marketing; SWOT analysis; Strategies;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In the times of cyber economy, On-line Marketing has become an important part of the modern business. Development of network technology for private enterprise is an opportunity and a challenge. It has become common concern for private enterprises that how to carry out online marketing to enhance the competitive advantage. This paper uses SWOT analysis to analyze the situation of private enterprises and put forward some suggestions.

引用

页码：375 / 378

页数：4

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