Formation and consequences of self-brand relationship: Implications for brand and new product management

被引：0
|
作者：
Brucks, M [1 ]
Das, S [1 ]
机构：
[1] Univ Arizona, Tucson, AZ 85721 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL. XXV | 1998年 / 25卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：65 / 65
页数：1
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