Formation and consequences of self-brand relationship: Implications for brand and new product management

被引：0
|
作者：
Brucks, M [1 ]
Das, S [1 ]
机构：
[1] Univ Arizona, Tucson, AZ 85721 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL. XXV | 1998年 / 25卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：65 / 65
页数：1
相关论文
共 50 条
  • [21] "Between a Regular Person and a Brand": Managing the Contradictions of the Authentic Self-Brand
    Whitmer, Jennifer M.
    [J]. SOCIOLOGICAL QUARTERLY, 2021, 62 (01): : 143 - 160
  • [22] Celebrity endorsement, self-brand connection and consumer-based brand equity
    Dwivedi, Abhishek
    Johnson, Lester W.
    McDonald, Robert E.
    [J]. JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2015, 24 (05): : 449 - 461
  • [23] Self-brand connection and intention to purchase a counterfeit luxury brand in emerging economies
    Chand, Vijay Shankar
    Fei, Chen
    [J]. JOURNAL OF CONSUMER BEHAVIOUR, 2021, 20 (02) : 399 - 411
  • [24] Building self-brand connections: Exploring brand stories through a transmedia perspective
    Granitz, Neil
    Forman, Howard
    [J]. JOURNAL OF BRAND MANAGEMENT, 2015, 22 (01) : 38 - 59
  • [25] The development of self-brand connections in children and adolescents
    Chaplin, LN
    John, DR
    [J]. JOURNAL OF CONSUMER RESEARCH, 2005, 32 (01) : 119 - 129
  • [26] Building self-brand connections: Exploring brand stories through a transmedia perspective
    Neil Granitz
    Howard Forman
    [J]. Journal of Brand Management, 2015, 22 : 38 - 59
  • [27] The Effect of Self-Brand Connection and Self-Construal on Brand Lovers' Word of Mouth (WOM)
    Kwon, Eunjin
    Mattila, Anna S.
    [J]. CORNELL HOSPITALITY QUARTERLY, 2015, 56 (04) : 427 - 435
  • [28] The effect of embarrassment on preferences for brand conspicuousness: The roles of self-esteem and self-brand connection
    Song, Xiaobing
    Huang, Feifei
    Li, Xiuping
    [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2017, 27 (01) : 69 - 83
  • [29] The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
    Dwivedi A.
    McDonald R.E.
    Johnson L.W.
    [J]. Journal of Brand Management, 2014, 21 (7-8) : 559 - 578
  • [30] Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
    Ferraro, Rosellina
    Kirmani, Amna
    Matherly, Ted
    [J]. JOURNAL OF MARKETING RESEARCH, 2013, 50 (04) : 477 - 488
12345