Linking market orientation to international market selection and international performance

被引：66

作者：

He, Xinming ^{[1
,2
]}

Wei, Yingqi ^{[3
]}

机构：

[1] Newcastle Univ, Sch Business, Newcastle Upon Tyne NE1 7RU, Tyne & Wear, England

[2] Xiamen Univ, Sch Management, Xiamen 361005, Peoples R China

[3] Univ York, York Management Sch, York YO10 5DD, N Yorkshire, England

来源：

INTERNATIONAL BUSINESS REVIEW | 2011年 / 20卷 / 05期

关键词：

China; Hierarchical binary logistic regression analysis; International market selection; International performance; Market orientation; Resource-based view; Structure equation modeling; RESOURCE-BASED VIEW; EXPORT PERFORMANCE; STRATEGY-PERFORMANCE; CHANNEL INTEGRATION; FIRM PERFORMANCE; ADVANTAGE THEORY; ANTECEDENTS; DISTANCE; CHINESE; MODEL;

D O I：

10.1016/j.ibusrev.2010.10.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

One key strategic decision in a firm's internationalization process is the international market selection (IMS). IMS must match the firm's own-specific resources and capabilities for optimal performance. This research, drawing on the resource-based view, investigates how a firm's market orientation (MO) resources and capabilities influence the firm's IMS between culturally close and distant markets and how the matching of MO and IMS impacts on its international performance. We hypothesize that market-oriented firms tend to choose culturally distant markets that help them exploit their MO. Firms with a fit between MO and IMS tend to perform better internationally than those without such a fit. Both hypotheses are supported by our database of Chinese manufacturing firms expanding internationally. (C) 2010 Elsevier Ltd. All rights reserved.

引用

页码：535 / 546

页数：12

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