A system dynamic analysis on formation of trust risk in e-commerce

被引:0
|
作者
Xiao, KH [1 ]
Wei, MX [1 ]
机构
[1] Henan Univ Technol, Sch Management, Zhengzhou 450052, Peoples R China
关键词
e-commerce; trust risk; system dynamics;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
E-commerce is a new mode of business in information society and trust risk in e-commerce has become a major obstacle hindering its sustained development, the formation of which is affected by various factors, and the mechanism of it is rather complicated. This paper analyzes the nonlinear, time-changing, multi-loop, insensitive and anti-intuitive characteristics of system dynamics. And on the basis of this, constitute the general and control model of the formation of trust risk in e-commerce, revealing the system dynamic mechanism of the formation of trust risk in e-commerce.
引用
收藏
页码:88 / 92
页数:5
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