USING TWITTER DATA FOR CRUISE TOURISM MARKETING AND RESEARCH

被引：91

作者：

Park, Seunghyun Brian ^{[1
]}

Ok, Chihyung Michael ^{[2
]}

Chae, Bongsug Kevin ^{[3
]}

机构：

[1] Cent Missouri State Univ, Dept Management, Dockery 401-A, Warrensburg, MO 64093 USA

[2] Temple Univ, Sch Tourism & Hospitality Management, 361 Speakman Hall, Philadelphia, PA 19122 USA

[3] Kansas State Univ, Dept Management, Coll Business Adm, 101A Calvin Hall, Manhattan, KS 66506 USA

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2016年 / 33卷 / 06期

关键词：

Cruise travel; Twitter; social media; big data analytics; tourism marketing; SOCIAL NETWORK ANALYSIS; WORD-OF-MOUTH; MEDIA; HOSPITALITY; SATISFACTION; SENTIMENT; POWER;

D O I：

10.1080/10548408.2015.1071688

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The need to understand how social media affect the hospitality and tourism field has increased. This paper discusses and demonstrates social media analytics using Twitter data referring to cruise travel. This research also includes an in-depth analysis of tweets by three types of user groups: commercial, news/blogs, and private. The results show that not only were words related to travel, destination, industry, and emotion most frequently used in composing tweets, but celebrities, professional bloggers, cruise lines, and travel agencies actually led major subgroups on cruise topics on Twitter. Based on such findings, this study provides feasible marketing strategies.

引用

页码：885 / 898

页数：14

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