Big data in tourism marketing: past research and future opportunities

被引:6
|
作者
Blanco-Moreno, Sofia [1 ]
Gonzalez-Fernandez, Ana M. [1 ]
Munoz-Gallego, Pablo Antonio [2 ]
机构
[1] Univ Leon, Leon, Spain
[2] Univ Salamanca, Salamanca, Spain
关键词
Big data; Tourism marketing; Literature review; SciMAT; Science mapping analysis; Future research agenda; ARTIFICIAL-NEURAL-NETWORK; CUSTOMER SATISFACTION; DESTINATION; ONLINE; DEMAND; FACEBOOK; MODEL; SEGMENTATION; ANALYTICS; PATTERNS;
D O I
10.1108/SJME-06-2022-0134
中图分类号
F [经济];
学科分类号
02 ;
摘要
Purpose - The purpose of this study was to uncover representative emergent areas and to examine the research area of marketing, tourism and big data (BD) to assess how these thematic areas have developed over a 27-year time period from 1996 to 2022. This study analyzed 1,152 studies to identify the principal thematic areas and emergent topics, principal theories used, predominant forms of analysis and the most productive authors in terms of research. Design/methodology/approach - The articles for this research were all selected from the Web of Science database. A systematic and quantitative literature review was performed. This study used SciMAT software to extract indicators. Specifically, this study analyzed productivity and produced a science map. Findings - The findings suggest that interest in this area has increased gradually. The outputs also reveal the innovative effort of industry in new technologies for developing models for tourism marketing. Ten research areas were identified: "destination marketing," "mobility patterns," "co-creation," "gastronomy," "sustainability," "tourist behavior," "market segmentation," "artificial neural networks," "pricing" and "tourist satisfaction." Originality/value - This work is unique in proposing an agenda for future research into tourism marketing research with new technologies such as BD and artificial intelligence techniques. In addition, the results presented here fill the current gap in the research since while there have been literature reviews covering tourism with BD or marketing, these areas have not been studied as a whole.
引用
收藏
页码:266 / 286
页数:21
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