"Soft power" in contemporary politics and discourse technologies

被引：0
|
作者：
Yakoba, I. A. [1 ]
机构：
[1] Irkutsk State Tech Univ, Dept Foreign Languages, Irkutsk, Russia
来源：
SOTSIOLOGICHESKIE ISSLEDOVANIYA | 2014年 / 12期
关键词：
soft power; hard power; discourse construction; discourse technology;
D O I：
暂无
中图分类号：
C91 [社会学];
学科分类号：
030301 ; 1204 ;
摘要：
Efficiency of 'soft power' is grounded as a discourse technology allowing exercising domination, gaining and retaining power. Specific methods are discussed aimed at influencing contemporary societal community thus permitting to assess constructions of resonant media events from power position of word and sign.
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页码：65 / +
页数：10
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