The Analysis of the Marketing Model Based on Low-carbon Economy Background

As another major transformation in human history after the industrial age, electric age and information age in human history, low-carbon economy will not only improve the human environment but also guide the continuous development of science and technology. Under the background of low-carbon economy, how to reform the traditional marketing model and improve the current difficulties of marketing has become the focus of the public. Accordingly, basing on low-carbon economy, the effective strategies which are raised by exploring the low -carbon marketing model and actively responding to new opportunities and challenges accelerate the transformation of marketing model. More importantly, it provides ideas and the direction to sustainable development of social economy.