Green Marketing Innovation of Zibo Ceramic Industry in the Low-Carbon Economy Era

被引：0

作者：

Wang Qi ^{[1
]}

Liang Meili ^{[1
]}

机构：

[1] Shandong Univ Technol, Sch Management, Zibo 255049, Peoples R China

来源：

PROCEEDINGS OF 2010 INTERNATIONAL CONFERENCE ON THE GROWTH OF FIRMS AND MANAGEMENT INNOVATION | 2010年

关键词：

low-carbon economy; ceramic industry; green marketing; Innovation;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Influenced by many unstable and uncertain factors in 2009, the ceramic industry has undergone some turbulence and encounters more severe challenges. This article focuses on analysis of the impact of low-carbon economy on Zibo ceramic industry, together with its self-interest and green consumption and green demand makes Zibo ceramics green marketing innovation is imperative. For this, put forward the idea of green marketing innovation in the government helped to green marketing concept innovation, product innovation, and green technological innovation.

引用

页码：237 / 241

页数：5

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