Information-driven marketing decisions: Development of strategic information systems

被引：0
|
作者：
Utter, D [1 ]
机构：
[1] Boston Coll, Chestnut Hill, MA 02167 USA
来源：
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1998年 / 26卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：157 / 158
页数：2
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