Considering social marketing from the perspective of several consumer research paradigms

被引：0

作者：

Rothschild, M ^{[1
]}

Andreasen, AR

机构：

[1] Univ Wisconsin, Madison, WI 53706 USA

[2] Georgetown Univ, Washington, DC 20057 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL. XXV | 1998年 / 25卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：295 / 298

页数：4

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