Considering social marketing from the perspective of several consumer research paradigms

被引：0
|
作者：
Rothschild, M [1 ]
Andreasen, AR
机构：
[1] Univ Wisconsin, Madison, WI 53706 USA
[2] Georgetown Univ, Washington, DC 20057 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL. XXV | 1998年 / 25卷
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：295 / 298
页数：4
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