Does the Adoption of Mobile Internet Technology Promote Wheat Productivity? Evidence from Rural Farmers

The adoption of mobile Internet technology (MIT) in organizational systems is rapidly increasing. MIT has developed agricultural structures and dramatically altered farming activities to improve agricultural systems. MIT is considered one of the most essential technologies because of its huge impact on agriculture, economy, and our daily lives. In this study, we utilized sample data from 460 wheat growers in the Khyber Pakhtunkhwa (KP) province of Pakistan to analyze the adoption of MIT and its impact on the promotion of wheat productivity. This study used the propensity score matching (PSM) technique to address probable self-selection bias. Existing research outcomes show that decision making, education, farm size, cooperative membership, gender, extension services, access to credit, weather forecast information, risk perception, market distance, and other factors significantly affect productivity and subsidy awareness agendas. However, outcomes signify that MIT adoption will have a significant positive impact on wheat productivity. This research concludes with a policy impact, emphasizing that it is essential to accelerate MIT adoption by wheat growers as a policy to enhance Pakistan's agriculture or wheat productivity and food security.