Mobile Internet Technology Adoption for Sustainable Agriculture: Evidence from Wheat Farmers

Mobile internet technology (MIT) is considered a significant advancement in information and communication technology (ICT), due to its crucial impact on the financial system and social life. In addition, it is an essential technology to overcome the digital divide between urban and rural areas. In terms of agricultural advancement, MIT can play a key role in data collection and the implementation of smart agricultural technologies. The main objectives of this study were to (i) investigate MIT adoption and use in sustainable agriculture development among selected wheat farmers of Pakistan and (ii) examine the crucial factors influencing MIT adoption. This study selected 628 wheat farmers from four districts of Khyber Pakhtunkhwa Province (KPK), Pakistan, for sampling. This study used a bivariate probit method for sampling wheat farmers. The analysis of wheat farmer's data showed farmer's age, farm size, farm location, and knowledge about Internet technology (IT) are strongly correlated with MIT adoption in sustainable agriculture development. Results showed on average, 65% of wheat farmers have mobile devices supporting these Internet technologies, and 55% use MIT in agricultural environments. Since the extant research on MIT adoption for agriculture production in Pakistan is sparse, this study helps advance MIT adoption-based studies. These outcomes may draw the attention of decision-makers dealing with IT infrastructure and agricultural equipment who can support farmers adopting MIT.