Study on the Established Modes of Regional Brand of Agricultural Products

被引：0
|
作者：
Ma Qingxue [1 ]
Nie Zhipeng [1 ]
机构：
[1] Henan Inst Sci & Technol, Sch Econ & Management, Xinxiang 453003, Peoples R China
来源：
MARKETING SCIENCE INNOVATIONS AND ECONOMIC DEVELOPMENT | 2010年
关键词：
Agricultural products; Regional brand; Established model;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The main ways of the creation of regional brand of agricultural products are: evolve naturally and follow a long and tortuous course, establish scientifically with goals and coordination. This article offers three kinds of established model from the angle of view of regional government and trade association according to the characters of regional brand of agricultural products, the mechanism of foundation and core value: excellent natural resource mode, modern science and technology mode, historical and cultural mode, and discusses the established measures of three typical agricultural product region brands: "Four big huai medicines", "Yanling flowers and trees" and "Luoyang peony".
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页码：145 / 153
页数：9
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