The Comprehensive Evaluation of Regional Agricultural Brand Competitiveness Based on Fuzzy Gray Analysis

In the development process of the regional agricultural brand, there are a large number of influential factors with uncertain connotations and extensions, which causes the evaluation information incomplete and inadequate, so it needs to consider fuzziness and gray in the comprehensive evaluation at one time. To make the evaluation of regional agricultural brand competitiveness more objective and accurate, this paper introduces gray theory into the traditional fuzzy comprehensive evaluation method, and establishes a comprehensive evaluation method with these two through finding gray statistics, and constructing the fuzzy subjection matrix of the regional agricultural brand competitiveness. At last, an example is taken to verify this method.