Handbook of data mining and knowledge discovery

被引：2
|
作者：
Malthouse, EC [1 ]
Mulhern, FJ [1 ]
机构：
[1] Northwestern Univ, Evanston, IL 60208 USA
来源：
JOURNAL OF MARKETING RESEARCH | 2003年 / 40卷 / 03期
关键词：
D O I：
10.1509/jmkr.40.3.372.19236
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：372 / 374
页数：3
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