STRATEGIC DECISIONS ON INNOVATION PROJECTS

In a context of strong competition and uncertainty, the company needs to constantly innovate to keep or occupy a dominant position on the market. The company does not have unlimited resources to always lead towards success its innovation projects. Therefore it is very important to determine that type of innovation the company can afford in relation to the resources (material, financial etc.) prior to start setting up the decisions that are materialized in the strategy related to the functioning of the innovation project. This paper guides company managers, project managers and other decision making individuals in taking into account a decisional support, at a strategic level, in regard to choosing the innovation project.