Why and how do people shop online?

被引：0
|
作者：
Li, S [1 ]
机构：
[1] NE Agr Univ, Coll Econ & Management, Harbin, Peoples R China
来源：
PROCEEDINGS OF THE 11TH INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT, VOLS 1 AND 2: INDUSTRIAL ENGINEERING AND ENGINEERING MANAGEMENT IN THE GLOBAL ECONOMY | 2005年
关键词：
online; offline; consumer; behavior;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study gains a better understanding of why and how consumers go on-line instead of off-line when shopping. Consumers choose to shop on-line instead of off-line because of price and information reasons. Many on-line retailers offer lower prices than their off-line competitors and this do attract people to go on-line and shop.
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页码：548 / 553
页数：6
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