Why and how do people shop online?

被引:0
|
作者
Li, S [1 ]
机构
[1] NE Agr Univ, Coll Econ & Management, Harbin, Peoples R China
关键词
online; offline; consumer; behavior;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study gains a better understanding of why and how consumers go on-line instead of off-line when shopping. Consumers choose to shop on-line instead of off-line because of price and information reasons. Many on-line retailers offer lower prices than their off-line competitors and this do attract people to go on-line and shop.
引用
收藏
页码:548 / 553
页数:6
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