Synergizing Explorative and Exploitative Learning in Innovation: An Empirical Study

Continuous innovation needs the dynamic alignment of today's operational effectiveness and tomorrow's strategic flexibility. This paper tries to develop continuous innovation theory by adding March's taxonomy of learning in continuous innovation theory and suggests that the dynamic synergy of explorative and exploitative learning is the key for continuous innovation. An empirical study suggests that there's a co-evaluation of explorative and exploitative learning, and firms should maintain a balance between exploration and exploitation dynamically for continuous innovation.