Impact of e-book technology: Ownership and market asymmetries in digital transformation

被引：34

作者：

Jiang, Yabing ^{[1
]}

Katsamakas, Evangelos ^{[1
]}

机构：

[1] Fordham Univ, Grad Sch Business Adm, New York, NY 10023 USA

来源：

ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS | 2010年 / 9卷 / 05期

关键词：

Product differentiation; E-books; Book industry; Information goods; Digital goods; E-commerce; Channel competition; Economic analysis; Ownership; Transformation; CONVENTIONAL RETAILERS; INTERNET; COMPETITION; PRICE; PIRACY; GOODS; STRATEGIES; CHANNELS; INDUSTRY; COSTS;

D O I：

10.1016/j.elerap.2010.06.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The book industry is undergoing a digital transformation enabled by the Internet and e-book technology, which offers a novel channel for delivering books to consumers who mostly purchase paper books from physical or online bookstores. With a game theory model that introduces the concepts of paper book market asymmetry and e-book market asymmetry, we examine how the entry of an e-book seller affects strategic interaction in the book markets and impacts sellers and consumers. We show that market asymmetries, ownership of the e-book seller, and consumers' preferences for e-books are important determinants of prices, market shares and total book readership. We find that prices in the book market may increase after the e-book entry. Total readership may decrease after e-book entry, if the e-book seller is owned by one of the paper book sellers. The lowest total readership occurs when the online paper book seller owns the e-book seller. (C) 2010 Elsevier B. V. All rights reserved.

引用

页码：386 / 399

页数：14

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