Retailing triumphs and blunders: Victims of competition in the new age of marketing management

被引：0

作者：

Joyce, M ^{[1
]}

机构：

[1] Emerson Coll, Boston, MA 02116 USA

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 1998年 / 26卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：253 / 254

页数：2

共 50 条

[1] Specialty retailers - Marketing triumphs and blunders
Carsky, ML
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2002, 30 (02) : 177 - 178
[2] Marketing Aspects of Cluster Management in Retailing Sector
Ostrovskiy, Vladislav I.
Troyanskaya, Maria A.
Shustova, Svetlana V.
Shchinova, Raisa A.
[J]. INTEGRATION AND CLUSTERING FOR SUSTAINABLE ECONOMIC GROWTH, 2017, : 73 - 79
[3] Social Marketing Innovation: New Thinking in Retailing
Holweg, Christina
Lienbacher, Eva
[J]. JOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING, 2011, 23 (04) : 307 - 326
[4] Marketing Town Centres: Retailing and Town Centre Management
Warnaby, Gary
Bennison, David
Davies, Barry J.
[J]. LOCAL ECONOMY, 2005, 20 (02): : 183 - 204
[5] A new approach to retailing for successful competition in the new smart scenario
Pantano, Eleonora
Priporas, Constantinos Vasilios
Dennis, Charles
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2018, 46 (03) : 264 - 282
[6] Educator insights: International marketing blunders by American firms in Japan - Some lessons for management
Knight, GA
[J]. JOURNAL OF INTERNATIONAL MARKETING, 1995, 3 (04) : 107 - 129
[7] Food retailing marketing management: social media communication for healthy food
Samoggia, Antonella
Bertazzoli, Aldo
Ruggeri, Arianna
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2019, 47 (09) : 928 - 956
[8] Knowledge management, as the key factor of survival in new competition age
Zarandi, MK
Cherati, EG
[J]. SHAPING BUSINESS STRATEGY IN A NETWORKED WORLD, VOLS 1 AND 2, PROCEEDINGS, 2004, : 981 - 986
[9] VIDEOLOG RETAILING - HOW EFFECTIVE IS THIS NEW FORM OF DIRECT MAIL MARKETING
SMART, DT
ZEMANEK, JE
CONANT, JS
[J]. 1989 AMA EDUCATORS PROCEEDINGS : ENHANCING KNOWLEDGE DEVELOPMENT IN MARKETING, 1989, 55 : 85 - 85
[10] Introduction of a new method for retailing and marketing research: the case of shopping malls
Sozen, Cenk
Devrani, Tulay
[J]. PROPERTY MANAGEMENT, 2020, 38 (03) : 365 - 381

← 1 2 3 4 5 →